Helping Online Businesses Grow & Exit

Are you looking to scale or sell? We can help with both.

In The News

Matt was a panelist at MIT Sloan’s recent Entrepreneurship Through Acquisition conference.

We were recently featured in Acquisition Aficionado magazine – check out our article on due diligence for business acquisitions.

Matt recently contributed to Ronald Skelton’s How2Exit blog on how to put the best M&A pros in your corner for every deal.

About Us

Formula 77 is a Boston-area investment management company that specializes in acquiring, building, and selling software as a service (SaaS) and digital product/service companies. We’re always looking for great online businesses so we can help them grow or connect with our network of buyers for a successful exit.

Investment areas of focus:

  • Software as a service (SaaS) – for B2B or B2C
  • eLearning – online courses, etc.
  • Digital products – info products, membership sites, etc.
  • Online tools – software, plug-ins, extensions, etc.
  • Niche content websites

If you’re looking for an investment, growth partner, or exit plan, contact us at to learn more. We look forward to hearing from you!

Founder Bio

Matt Palmer (LinkedIn profile) founded Formula 77 with the goal of building a portfolio of online businesses through acquisition, investment, and partnership – then using a repeatable “formula” to successfully scale them to deliver greater value.

As an MIT alum, Matt has founded 3 companies and has been a business advisor, consultant, or investor for 50+ others. He has 15+ years experience in launching innovative products and helping to grow online and software companies, with a focus on global integrated marketing strategies. He has also managed 6-figure product launches and sold-out live events with speakers such as bestselling author Tim Ferriss.

Matt is a sought-out writer and speaker, having presented at numerous events on digital marketing, entrepreneurship, and business strategy. He also hosted the #1 mobile marketing podcast, featured by Apple, been an invited speaker at the MIT Sloan School of Management, and appeared in Acquisition Aficionado magazine, How2Exit blog, BostInno, KillerStartups, and ClickZ.

Matt has helped more than 200 small and midsize businesses launch or promote their mobile apps, achieving top rankings – #1 weather app, #1 highest grossing travel app, top 10 card game in 25 countries – and recognition by Apple in their App Stores around the world. He has helped his clients appear in Wired, The Wall Street Journal, and Macworld.

Past Investments & Companies Founded

Marketing Your App | Founder

Named a “top 10 mobile app marketing company”, Marketing Your App worked with indie developers and larger companies worldwide, helping increase sales for iOS and Android apps and games. We helped clients reach the top of the Apple App Store and Google Play charts (#1 weather app, #1 highest grossing travel app, top 10 in card games) and be featured in Wired, The Wall Street Journal, MacWorld, Yahoo! News, and more.

Other offerings included the App Launch Blueprint and App Traffic Academy video training courses, and one of the first SaaS platforms to help app developers market their app featuring a suite of 5 interactive tools.

adcherry | Founder

adcherry pioneered a SaaS platform for small businesses to quickly and easily create their own display (banner) ads without special technical or creative skills. The platform aimed to make display advertising more accessible to smaller companies and allow for better marketing results through continual creative testing.

Appzine Machine | CMO & Investor

Appzine Machine created an innovative digital publishing platform which allowed people with no design, coding, or technical experience to easily create their own mobile magazine app and publish it to the Apple App Store. The SaaS platform featured ready-made page templates, the ability to add audio and video inside the pages of a magazine, and a comprehensive video training course.